When you share a name with a drug dealer, have an embarrassing photo showing up on Google, or just don't have the most ideal search results when somebody looks up your name, it can be hard to get a job. We've discussed how you can better-manage your online reputation, but BrandYourself is a web app that'll help you through the process so you don't have to spend hours doing it all by yourself.
Once you sign up, you have to tell BrandYourself what you think of your current search results. It'll pull up them up for you and you can mark them as positive, negative, or about someone who isn't you. When you're done, you'll get a search result grade and tips on how to improve your results. Next you'll create a profile that'll be optimized to sit at the top of your search results. (You can check out mine if you want to see what it can look like.) Finally, you can submit positive links about yourself to help push them to the top of your results. You get three links for free. The premium service costs $10/month or $80/year (with other price points in between) and will allow you to submit an unlimited number of links. The service will also provide you with alerts about good and bad things happening with your search results so you can act accordingly. It's a really nice way to stay on top of the way search engines see you.
